Rooted in Community: Giving Month Toolkit

To help you get involved and spread the word, we’ve compiled a toolkit that includes sample social media posts, key talking points, and various ways to participate. Whether you share our story on social media, encourage your colleagues to contribute, or spread the word, your involvement will be crucial to making this day successful.

Campaign Timeline and Important Dates

What You Can Do Right Now:

Follow Us on Social Media: If you’re not already connected, follow AltaMed Foundation on Instagram, LinkedIn, and Facebook to stay updated on the latest news.
Save the Date: Mark your calendar for October 2025 —our Giving Month!
- October 2025 – shop at your local Porto’s throughout the entire month of October and purchase the Guava Rose. A portion of all proceeds will support AltaMed patients.
- October 4, 2025 – Long Beach Marathon. Fundraise and push your body.

What You Can Do Between Now and Giving Month:

Engage with Our Content: Like, save, and share our posts to help spread the word and build excitement.
Talk About It: Start conversations with colleagues, friends, and family about AltaMed’s impact and how they can be involved.

What You Can Do During Giving Month and on Big Match Day:

Share on Your Feed: Post on your social media feed, tag us, and use the campaign hashtags to amplify our message.
Spread the Word: Share the crowdfunding page with friends and family, encouraging them to participate.
Last but Not Least—Give! Donate, no matter the amount, to support AltaMed and help us reach our goal.

Sample Social Media Posts

Remember to follow and tag us on Instagram, LinkedIn, and Facebook. We’re @AltaMedFoundation on all three.

Please use the hashtag #rootedincommunity so that we can follow along! Link to donate: altamed.me/rootedin

1. Selfie/Video Post Description

Description: Take a selfie or post a video explaining why you’re proud to support AltaMed and invite others to join you in making a difference.

Script suggestion: “This Giving Month, I’m proud to support AltaMed. For more than 56 years, AltaMed has been rooted in the community—providing compassionate, high-quality care where it’s needed most. I invite you to join me in giving back by making a donation today. Together, we can continue to build healthier communities and make an even greater impact.”

2. Giving Month Post – October 2025

Post Text: 🚨 October is Giving Month at AltaMed! 🚨 No matter the amount, your donation makes a difference. For nearly six decades, AltaMed has been rooted in our communities–providing compassionate, high-quality care where it’s needed most. With our support, they will continue to grow deeper and stronger, rooted in care, community, healing, and resilience.

Talking Points

When talking about AltaMed, feel free to use any of these:

Largest FQHC: AltaMed is the largest independent system of Federally Qualified Health Centers (FQHC) in the United States, providing comprehensive, culturally competent healthcare to over 650,000 individuals annually.
56 Years of Service: For 56 years, AltaMed has been committed to reducing health disparities in Southern California, delivering high-quality care through a network of over 51 primary care sites.
Comprehensive Care: AltaMed offers a full continuum of care, including pediatrics, primary care, obstetrics and gynecology, dental care, behavioral health, youth services, HIV/AIDS services, and senior services, ensuring holistic health for our communities.
PACE Leadership: AltaMed operates the largest Program of All-Inclusive Care for the Elderly (PACE) in California, providing seniors with the care and support they need to maintain independence and quality of life.
Medi-Cal Champion: AltaMed is one of the largest Medi-Cal healthcare delivery systems in California, serving 1 in 5 Medi-Cal recipients in Los Angeles and Orange counties, ensuring that our most vulnerable populations receive the quality care they need and deserve.
Mission-Driven: AltaMed’s mission is to reduce health disparities by delivering the highest quality care to Latino, multi-ethnic, and medically underserved communities in Southern California.
Annual Impact: AltaMed provides over 2 million health care encounters each year, demonstrating our deep commitment to serving the health needs of diverse communities across Los Angeles and Orange counties.
AltaMed Foundation: Established in 1987, the AltaMed Foundation leads the fundraising efforts that support AltaMed’s strategic plan, helping to increase access to comprehensive health services and address the social determinants of health.
Culturally Competent Care: AltaMed’s services are tailored to meet the cultural and linguistic needs of our patients, ensuring that everyone, regardless of their background, receives quality care.

AltaMed Foundation
2040 Camfield Avenue, Los Angeles, CA 90040
[email protected] | (323) 914-6101